What information is needed?

This is your opportunity to shout about the great fundraising initiatives you have done this past year. Your application can bring your campaign to life, highlighting what a difference it has made to your organisation and sector. 


Entry basics:

Within each application, you will be asked to provide the following information: 

  • Name /organisation / email / telephone number of nominator
  • Relationship to nominated organisation
  • Charity nominated
  • Campaign nominated
  • 150 word submission summery
  • Supporting image

Please note: If shortlisted, your submission summary and supporting image will be used on the National Fundraising Awards website, publications and associated materials. 


What your entry will include:

Entrants will be asked to provide a series of written answers, against certain criteria, specific to the category you are entering. You will also have the opportunity to submit supporting materials and images within your submission. 

All fields are mandatory and should there be any answers left blank, the application will not be considered by the Judges. 


General rules and criteria:

  • Entries are open to all charities working within the UK. All campaigns must have been carried out in the UK. Third parties may enter on behalf of a charity or fundraising individual, but permission must have been sought from the nominated party
  • All entries must relate to fundraising activity or campaigns which took place between 1 January 2017 and 31 December 2017
  • All submissions must be made online by 17:00 (GMT) on Friday 23 March 2018. Late entries will not be accepted and deadline extensions will not be granted under any circumstances
  • All supporting materials must also be submitted digitally. No hard copy materials will be accepted
  • Organisations may submit multiple entries for each category, however separate campaigns must be submitted as separate entries
  • By entering, you agree to the publication of any information or data included in the entry by the event organisers. By submitting this entry, it is accepted that all data is accurate and that you have sought permission for the information to be made public
  • By submitting your entry, you are agreeing to our Terms and Conditions
  • Withdrawals will only be accepted in the event that information within the application is inaccurate or misleading
  • You must inform us immediately if you realise that you have submitted incorrect information
  • The judges reserve the right to re-allocate entries that (in their view) are entered in an incorrect category
  • Entries will only be judged on the basis of the information provided in the submitted material. It cannot be assumed that the judges have prior knowledge of the submitted work or campaign and external sources e.g. websites will not be accessed as part of the judging process
  • The judges’ decision is final


How to create a winning entry!

Here are a few top tips on how to make your application stand out from the rest.

1. Get the basics right

While this may seem obvious to mention, you would be surprised by how many applications we receive with typos and jargon. Keep it simple and write in plain English

2. Back up claims and be clear about objectives

Be clear about fundraising objectives and provide context to these so your performance can be judged on something other than just the scale of the final amount raised. This is especially helpful to enable smaller organisations to be judged fairly against larger organisations. Pack in the information, indicate ROI, amounts raised, dates. Be clear about specific, quantified financial objectives for your campaign and report on how well you performed against these.

3. Be honest

Don’t try to hide low fundraising performance under a comfort blanket of social engagement data. If you have non-financial objectives (social shares etc.) as well as financial objectives then feel free to include them as they help illustrate the full value generated by your campaign.

4. Keep it clear and simple

Bullet points, paragraphs and sub-headings can help give a clear line of description and argument as well as help judges read your submission and analyse your key strengths quickly.  Be concise, you don’t have to use the maximum word count, fundraising excellence can still shine through in well-chosen words.

5. Don’t leave it to the last minute

Don’t wait until the day before deadline day to start writing your nomination – give yourself time to get a colleague/friend’s feedback and ensure you haven’t left anything out.

6. Don’t hide good points in supporting materials

Supporting materials can be a great way to enhance your application, but if you have figures and information about your campaign that are key, put these in the main application so that judges will definitely see them.

7. Preparation, preparation, preparation

Prepare your entry in a Word document so that you can spell-check, ensure you are within the word count and edit easily. This will also help in the event that the website crashes during typing out your entry. You cannot save your application and go back to it on the website so this will also ensure you don’t lose any work and are happy with what you submit.

8. Get outside perspective

Get someone else to read through your entry, just as you would with a grant application. A fresh view could help highlight where it can be made clearer. Having someone not directly involved in your campaign read your submission before you finalise it, will also help ensure that it makes sense to someone outside your campaign.


What are the judges looking for?

Find out what key things one of our judges, Haseeb Shabbir, is looking for...

National Fundraising Awards 2018 - Enter now!