For the campaign that demonstrates the best use of individual giving.

The application can be for acquisition or stewardship of current donors and should broadly show who the campaign was aimed at, what it intended to communicate, and how effectively it did so.

Applications need to demonstrate new donor recruitment or donor development via any of the following techniques:

  • Direct mail
  • Telephone fundraising
  • Face to face fundraising
  • Raffles and lotteries
  • Digital (such as social media, websites, viral marketing and smartphone apps)

Successful entries will demonstrate a level of innovation or new ground for your organisation and judging will focus on the following areas:

  • Campaign objectives - Include details of any agency used or size of in-house resources devoted to this campaign.
  • Rationale - What medium was used and why?
  • Forecasting – How was success intended to be measured? What was the projected income?
  • Results – Were they different from projections?
  • Innovation – To what extent was the campaign innovative or ground breaking for the charity?