For the best relationship between a charity and a business that provides mutual benefit to both parties.

This may be a local or national partnership and may cover a specific project or be a 'charity of the year' campaign.

Shortlisted entrants will be able to demonstrate how the charity's values have been integrated into the business throughout the duration of the partnership.

Judging will focus on the following areas:

  • Campaign objectives
  • Mutual benefit - why was this partnership particularly suitable for both parties? What were the mutual benefits?
  • Innovation - To what extent was the partnership innovative or ground breaking
  • Forecasting - How was success intended to be measured? What was the projected income and impact?
  • Results - What were the actual results? If they were different from projections, please elaborate
  • Impact - What was the overall impact of the partnership?