For an organisation which demonstrates significant innovation in fundraising.

We are looking for an example of where an organisation has launched a new initiative, which could be a campaign; product; partnership or way of working that has driven supporter engagement; income growth and supports the overall mission of the charity.

Judges will be looking for:

  • How has this innovative approach solved a problem?
  • What insight was used to drive this change?
  • How does it differ from the old way of working?
  • Has it changed the culture of the organisation?
  • Why is this ground breaking for the organisation?
  • Have you collaborated with an external partner/organisation?
  • What impact has it had on your income?

Successful entries will demonstrate how they have tackled an issue with an original approach and launched a ground breaking initiative for the greater benefit of the organisation.