Battersea - Muddy Dog Challenge

The creation and success of the Muddy Dog Challenge has been incredibly important to Battersea as an organisation. It has allowed the charity to diversify its fundraising portfolio, attract a new audience profile, in terms of age and location, and really engage the public with Battersea’s work.

The series has provided opportunities to explore new marketing channels as well as introduce new and innovative ways of working across fundraising and the wider organisation. Collaboration across the entire organisation has been key to the success of the events and the genuine eagerness to work as one-team will also enable Battersea to continue to grow the series.

Muddy Dog has highlighted the unique bond between human and dog, and has therefore brought the Home’s cause to life. Having now rolled out to six locations across the UK over nine days, the Muddy Dog Challenge is continuing to grow at an impressive rate.


British Heart Foundation / Diabetes UK / Tesco - National Charity Partnership

The Great Tesco Walk was a mass participation fundraising event exclusively for Tesco colleagues. 4,000 colleagues walked in relay from Land’s End to John O’Groats over 31 days from 5th September to 5th October 2017. The event raised £1.085m through sponsorship, registration fees and innovative Round Up at Till ask of customers. The CEOs, Executive Directors and senior teams from all three partners alongside the whole Partnership team took part.

Greg Rutherford supported the event by attending the largest leg of the event which began at the Welwyn Garden City Office. Colleague feedback from the event was hugely positive. Many felt they had developed improved connections with colleagues and wider teams.

Colleagues also valued the fact that senior stakeholders had taken part. “There was great team spirit and it was enjoyable doing something constructive outside work with colleagues, we felt a real sense of achievement” (Jemma Jones, Tesco Warrington).


Children's Hospital Birmingham - The Big Sleuth

The Big Sleuth was the UK’s biggest public art trail curated by Birmingham Children’s Hospital Charity in collaboration with public art specialists, Wild in Art.

Spanning across the ten districts of Greater Birmingham, the near-100 mile trail made up of 100 sun bear sculptures welcomed over 671,000 visitors. The trail took each of its wanders on a tour of some of the region’s most spectacular and treasured landmarks, as well as encouraging them to discover hidden treasures across lesser known parts of the neighbourhoods in which the bears resided.

Overall, the event generated almost £300,000 for Birmingham Children’s Hospital Charity. The Big Sleuth celebrated the diversity and communities across Greater Birmingham, as well as Birmingham Children’s Hospital. Furthermore, it posed the opportunity to highlight the incredible work its charity does to ensure that each child treated at hospital gets exceptional care, and most importantly, the opportunity to still be a child. 


MS Society Scotland - Zipslide Zinger 

This event was transformational for the MS Society in Scotland; not only could we provide a fun and exciting challenge event, we ensured participants aged 6-70, families and people with wheelchairs and limited mobility could all zoom 230m through the air in this new event. We removed barriers which have faced people for years, providing a fun and encouraging event where bravery was celebrated and nerves cheered away. We’re incredibly proud to have created this bespoke event, surpassing income targets and expectations.  

Mum of two, Claire took part along with sons Aaron, 14 and Lewis, 8.  Claire has lived with MS for 22 years and said “People have done fundraising on my behalf – now I want to do something. I signed up to this because it’s an accessible event and I want to challenge myself.  I’ve had lots of support about taking part, which has given me a real boost!”


Renewable World - Earth, Wind & Tyre

It started as all great ideas do – over a pint in a pub.  A Renewable World’s Trustee who loves cycling wanted to introduce us to his customers and staff whilst having fun.  

Our objective was to celebrate Global Wind Day and raise £50,000. 

Thus the idea of a 200 mile cycle challenge weaving through ten iconic wind farms was born.  Wind forward two years and Earth Wind & Tyre raised a magnificent £80,000 from 52 cyclists. 
It holds pride of place in Renewable World’s calendar and goes to show what you can achieve when you just go for it!

Celebrate excellence at the Brewery on 2nd July

The Brewery